Jan

22

As a small business owner all too often I was faced with this dilemma.

Business was slow and the only way I could think to liven it up was to advertise.

The local newspaper was too expensive to advertise in more than once, and besides, what was I going to advertise that would bring the locals to my store?

There is a solution. Leveraged Advertising.

Let your common sense decide for you.
WHICH WOULD GET THE MOST LOCAL PUBLIC INTEREST?

  1. You could advertise a SALE
    or     You could advertise an AUCTION.
  2. You could advertise in the Local Newspapers
    Or     you could use your own mailing or email list of customers and pass out flyers in your store.


Turn your UNWANTED INVENTORY into a magnet to attract customers THEN SELL the Inventory for CASH.


HERE IS THE DEAL:

Pick 30 Unwanted items of VALUE from your store to be Auctioned on the net.

PUT UP SIGNS IN YOUR STORE ANNOUNCING THE DATE AND TIME for the AUCTION. Showcase the Merchandise.

PASS OUT AND SEND OUT FLYERS TO ATTRACT AS MUCH ATTENTION AS YOU CAN, ELIMINATING ANY PAID ADVERTISING. Include all information about the items up for auction.

THERE, YOU HAVE AN EVENT AUCTION.
Event Auctions are LIVE, in one session, by State, City and Your Company.

Here is what is in it for You
THE LOCAL ADVANTAGE
       NO SHIPPING

  1. Use the internet to sell to local residents and bring them into your store.
  2. Get the public’s attention by putting up AUCTION Signs. People LOVE AUCTIONS.
  3. Renew attention of old customers from your email or mail list. You may want to place a classified ad in the auction section of the Sunday paper.
  4. Bring people into your store to Preview the AUCTION and get info.
  5. Bring the Winners into your store to pick up their items.
  6. Opportunity to show and sell other items to all concerned, create activity.

You use unwanted merchandise to generate TRAFFIC FLOW and CASH Flow.
Use frequency to build a following.

This is Leveraged Advertising

Get away from Ebay. Create your Own Following and have your Own Auction.
Consider, what You could do with Your Very Own Auction on the Net.
This is a superior method for a Quitting Business Sale, Stock Liquidation, Grand Opening Sale or any type of Sale that would Benefit from an Internet AUCTION FROM YOUR STORE but THE BIDDING IS ON THE NET.

Event Auctions can have up to 1500 items.

Visit Blackwells Live Auction Here

 

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